For surface contractors — countertop, flooring, stone, tile, pool resurface
Recover 25%+ of missed-call revenue within 30 days. Or your first month is free.
Every missed call is a lead a competitor is about to answer. TraceFlow opens the conversation in under 60 seconds, qualifies the customer in plain English, and drops a ready-to-close lead into your CRM — automatically, around the clock.
Built by an operator. Documented results: +30% revenue in a down market.
Surface contractors lose 20–30% of inbound revenue to leaks no one is tracking.
- Missed calls vanish. A customer who calls and gets voicemail is calling your competitor next. Most never call back.
- Leads go cold. Inquiries sit unanswered for hours or days. By the time anyone follows up, the job is gone.
- Technical questions bottleneck. Spec questions wait on one technician. A days-long answer is a customer waiting instead of buying.
- Manual data entry burns hours. Orders, leads, and customer records get retyped between systems. The team is busy, but the work doesn't produce revenue.
None of these show up on a P&L line. They show up as a number that should have been higher.
How Lead Leak Recovery works
One automation, four steps, no missed-call ever goes unanswered again.
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1
Missed call detected
Your existing business line forwards to TraceFlow when unanswered. A webhook fires within seconds — no new phone number, no porting, no change to how you answer the calls you do catch.
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2
AI SMS within 60 seconds
A text from your business reaches the caller before they've finished dialing the next number. The message is written in your voice, not a generic auto-reply, and it opens an actual conversation.
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3
Qualified in conversation
The AI asks the questions your sales person would: service type, square footage, budget range, timeframe, location. It hands off to a human the moment the lead asks for one.
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4
Auto-populated in your CRM
A fully qualified lead lands in your CRM with the full SMS transcript attached. Your sales person picks up the conversation already knowing what the customer wants.
Case study
How a Las Vegas surface distributor grew revenue 30% in a down market.
- +30% Revenue YTD vs. prior year, in a contracting market
- +$8,000 New revenue in 4 months from a previously unmonetized product line
- ~30 hrs/wk Manual work eliminated across the team
- ~80% Technical questions resolved without human escalation
- 250–300 Orders per week processed with zero manual entry
- <6 mo Built solo, alongside the day-to-day
The business was growing, but operations were held together by hand. Technical questions bottlenecked through one or two people. Every one of 250–300 weekly orders was retyped from Shopify into the production system — with the typos, wrong colors, and late paperwork that come with that. Physical samples were unmanaged: 20% of requests went unfilled, and the rest were given away free for lack of a system to charge for them. Inbound leads sat in a support tool with no follow-up, and roughly 20% went cold.
Four systems closed the leaks: an AI technical-support layer connected to a 200+ question knowledge base, an order-pipeline automation moving 250–300 orders a week with zero manual entry, a sample inventory system that made the line reliable enough to monetize, and a CRM migration with automated lead nurture.
Revenue is up 30% year-to-date against the same period last year — in a market where many distributors are flat or down. It's a blended outcome: faster answers converting more customers, recovered leads that used to vanish, a brand-new revenue stream from samples, and 30 hours a week redirected from busywork to actual selling. That's what happens when a business stops leaking revenue in four places at once.
TraceFlow starts with the single biggest, fastest leak — missed-call lead recovery — because it shows up on your bottom line within weeks, not quarters. From there, the system grows into the deeper operational work above.
Founding Partner pricing
First five clients only. Locked in for the duration of the engagement.
Lead Leak Recovery — Founding Partner
$1,500 setup + $397 / month
6-month engagement · 30-day money-back guarantee
- Missed-call AI SMS recovery (Twilio-powered)
- Bidirectional AI qualification in conversation
- CRM auto-populate (GoHighLevel, Monday, HubSpot, or custom)
- VIP owner alerts on hot leads
- Daily digest of recovered leads and conversion outcomes
- Direct access to the founder — no support queue
If TraceFlow does not recover at least 25% of your missed-call revenue within 30 days of go-live, your first month is free. Tracked in your CRM, attributed by call timestamp.
Book a 15-minute call. I'll show you where your revenue is leaking.
No deck, no slides. Bring your phone records or your CRM dashboard. I'll walk you through what a month of missed calls is costing you, and what TraceFlow would have recovered.
Prefer email? andy@traceflow.app